From a SketchUp render to a photograph your client can decide on

A SketchUp render is honest about one thing: geometry. The cabinets are where the cabinets will be, the island is the right size, the window throws light from the right wall. What it is not honest about is materials. Default textures read as plastic. A herringbone oak floor looks like a beige plane. A matte stone countertop looks like grey paint.

That gap matters, because the materials are the expensive part of the decision.

The decision is made on the wrong image

Picking a floor, the cabinet fronts, and a worktop is a five-figure choice per room. When a customer makes that choice from a cartoonish render, they are deciding blind, and they know it. So they hesitate, ask for more samples, or push the decision to "after we see it built", which is exactly when changing your mind is most expensive.

The designer ends up selling against the render instead of with it.

Keep the geometry, swap the materials

Timagine takes the render the designer already made and the real material samples the customer is actually choosing, and produces a photorealistic image of the finished space.

• The geometry the architect built stays exactly where it is.
• The flat default textures are replaced with the chosen samples.
• The result is close enough to a photo that the customer can decide on it.

No remodelling the scene, no re-lighting by hand. The render is the input; a photograph of the finished room is the output, in about two minutes.

Why this changes the conversation

When the image on the iPad looks like the room, the conversation stops being about whether to trust the render and starts being about which floor looks better with these fronts. That is the conversation that closes the sale.

You imagine it. We show it.